Nescafe aims to facilitate instant connections among people by highlighting how a freshly brewed cup of coffee can bring individuals together in real-life interactions. The brand employs various strategies to promote its product while emphasizing the role of coffee in fostering connections among people.
Nescafe
My strategy for eBay focuses on highlighting its people-centric approach and features that support both sellers and customers. Specifically, I aim to draw attention to the option of linking charities to transactions to reinforce eBay's values as a platform built by and for the people. This approach not only rejuvenates eBay's image but also attracts younger individuals (18-25). By showcasing eBay's charitable features, we aim to present a new side of the platform that may not be widely known.
eBay
Bubble, a renowned comics brand from Russia, gained fame through its compelling superhero narratives. The proposal initially consisted of sketches and illustrations, evolving into superhero comics. This approach was selected to resonate with Comic-Con attendees, who appreciate comics, games, and the opportunity to express themselves through hero costumes.
